Helping Immigrants Through Social Media Marketing

Edgar Navas, Founder, Cliqa. Photo by Cathy Cheney, Portland Business Journal

Cliqa, Inc. was founded by Edgar Navas in 2014 to focus on how immigrants can efficiently and affordably send money home without paying a service charge. The platform created is a phone app that lets users send digital payments instead of cash, allowing users to pay for electricity bills, phone bills, etc. remotely for their families outside the U.S. Cliqa now has 30,000 active customers that send money overseas at least once a month and can be used in 30 countries. 

One of the problems that became apparent to Edgar Navas early on was the need for capital for further marketing and product development. In order to reach the mass market, Navas turned to social media and a few celebrity partners to market their product online. This led to Cliqa Digital, a platform that connects the Latino community offline and online. This platform allows Cliqa to drive its customers back to its payments platform while also marketing itself as a source for potential brands to enter the Latino market. 

Want to read more about this amazing company? Check out the Portland Business Journal for the original article here. 

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Author

Edgar Navas, Founder and CEO of Cliqa, Inc., is an adviser and mentor to Oregon & Southwest Washington businesses, helping them grow and succeed in international markets.  That is one of the valuable contributions the Export Council of Oregon board members  bring to our exporting business community.