Opportunities for U.S. CPG brands in China

Following a busy time at Natural Products Expo West last month -- the world's largest natural organic and healthy products trade show, Craig Ostbo took the time to write about China's consumer packaged goods market and the outstanding transformation of shopping habits.  Read more here. 

​Also while at NPEW, Craig was a featured presenter at the Global Export Seminar Series organized by the U.S. Commercial Service. This five-part session addressed export oriented topics such as international eCommerce, trends in Europe with highlight of Czech Republic, and export shipping documentation and compliance.  Did you know some 90 Oregon businesses exhibited at NPEW 2019? The U.S. Commercial Service hosted more than 175 foreign buyers in B2B matchmaking activities.  Join them in 2020 for repeat export programming, counsel and support! 

Author

​Craig Ostbo, founder of hoopla Global shares insight about a powerful consumer base in a new series.

Craig Ostbo is founder of hoopla Global, and CEO of Koopman Ostbo Marketing Communications. With a degree in International Business, he devotes his day-to-day activities to promoting the concept of borderless marketing.  As a professional speaker, educator, and board member of Portland State University's Center for Retail Leadership, he encourages brands around the country to look beyond their fears and focus first on the "why" of export.  He has conducted consumer-specific marketing studies in the EU, attended trade missions in SE Asia, and led consumer focus group sessions in China on behalf of brands seeking to expand their global reach.