Craig Ostbo is founder of hoopla Global, and CEO of Koopman Ostbo Marketing Communications. With a degree in International Business, he devotes his day-to-day activities to promoting the concept of borderless marketing. As a professional speaker, educator, and board member of Portland State University's Center for Retail Leadership, he encourages brands around the country to look beyond their fears and focus first on the "why" of export. He has conducted consumer-specific marketing studies in the EU, attended trade missions in SE Asia, and led consumer focus group sessions in China on behalf of brands seeking to expand their global reach.
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